Design collective (1976 - Present)
Studio Alchimia was an Italian design studio founded in Milan in 1976 by Alessandro Guerriero. It became a prominent force in the Radical Design movement, challenging modernist functionalism with experimental, often ironic, and anti-conventional furniture and objects. The studio served as a crucial incubator for many influential designers, including Ettore Sottsass, Alessandro Mendini, and Andrea Branzi, many of whom later formed the Memphis Group.